When the CEO of Weathertech heard of his dog’s cancer diagnosis, he expected the worst. But then researchers at the University of Wisconsin at Madison School of Veterinary Medicine saved his dog’s life using cutting edge therapies. To thank them, David MacNeil bought a Superbowl commercial highlighting their lifesaving work and showing how they will be saving hundreds of dogs and humans in the future.
David MacNeil wasn’t just the CEO of Weathertech, a company that makes floor mats for cars; He was also the owner of a Golden Retriever named Scout. When Scout was diagnosed with cancer, MacNeil thought he would lose his best friend, until researchers at the University of Wisconsin at Madison School of Veterinary Medicine saved Scout’s life.
Explaining his rationale for creating the commercial, MacNeil said: “We wanted to use the biggest stage possible to highlight Scout’s story and these incredible breakthroughs, which are not just limited to helping dogs and pets. This research will help advance cancer treatments for humans as well, so there’s the potential to save millions of lives of all species.”