In order to celebrate their renewable energy efforts, Budweiser released the most heartwarming TV spot feature a Dalmation enjoying the wind on his face as he rides behind the iconic Clydesdales. The wagon the horses pull is filled with Budweiser beer, but it travels through a field populated by wind turbines.
The camera focuses first on the face of a Dalmation, then slowly pulls back to show him riding on the back of a fully-loaded wagon. The wind blows in his face and his ears flap, and the grin on his face shows us he is a happy boy and a very good dog.
Then the camera pulls back more to reveal that the wagon is filled with cases of Budweiser beer and is being drawn by a team of beautiful Clydesdale horses. As we see the camera continues to pull back, the golden fields of wheat they are traveling through are dotted, not with trees, but with wind turbines, and we realize this isn’t the past, but it’s modern day.
